About

Thysa Louise Gunning is a Creative Brand Strategist based in Amsterdam, specializing in elevating brands through thoughtful strategy and authentic storytelling. With over 12 years of experience across fashion and luxury brands like Scotch & Soda (2014-2020), Viktor & Rolf, Anna + Nina, and Artipoppe, Thysa has developed a deep understanding of how to position authentic brand narratives that resonate with target audiences.

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Her expertise blends creativity with a strategic, commercial vision—helping businesses not only define and connect with their ideal audience but also grow sustainably. Because of her in-house experience, Thysa offers a unique perspective, understanding both the internal dynamics of brands and the external market forces at play.

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What sets Thysa apart is her ability to merge creativity with strategy. Her sharp aesthetic sense, combined with her deep knowledge of brand identity and growth strategy, enables her to develop tailored approaches that drive both creative excellence and commercial success through a brand's most effective channels.

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As a trusted consultant, Thysa collaborates closely with clients to find their brand's true purpose, refine its positioning, and connect it with the right audience at the right time—aiming for long-term relevance and impact.

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"Finding the purpose behind your brand and connecting it with the right audience can make your brand not only relevant but immortal." - Thysa Louise