My
Work
Brand development & Communications
At Boutique Hotel De Witte Dame, I work as a strategic sparring partner to strengthen their brand presence and guest experience.
My role includes creating tailored marketing and communication strategies. More on this development later..
Working with the best clients
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PR & Brand development
For GIUNIA, a high-end artisanal jewelry designer, I'm developing a tailored strategy to elevate the brand’s presence and drive meaningful growth. My approach focused on positioning GIUNIA as a standout in the luxury market by strengthening its position towards her wholesale audience, refining its public relations, and creating a strong connection with its ideal audience.
Through clear communication and strategic planning, I ensuring the brand’s identity resonated authentically, leading to increased visibility and conversions.
Also, GIUNIA partners with me as a strategic sparring partner to refine her brands' positioning.
PR
For Tappr, a European digital product passport provider, I provided strategic PR support, using my experience in fashion to position the brand as a leader in digital product passports.
My work included a killer pitch that highlighted Tappr’s role in creating transparency and encouraging sustainability in the fashion industry.
By developing targeted media outreach and building key partnerships, I helped raise awareness and establish Tappr’s credibility in the market.
New Business
For a client's New Business case, my focus is on expanding the brand’s market presence and leveraging my solid network by introducing its product and services to the right companies.
Creative Communications
For Protect Ukraine, I developed creative communications strategies to strengthen the organisation’s advocacy position and donor engagement.
This included creating strong storytelling that highlighted the humanitarian mission, designing impactful content for their printed and digital platforms, and creating clear calls-to-action to drive support.
My work helped ensure that Protect Ukraine’s story resonated with its authentic audience which led to over €100.000,- of donations.
Brand case
Shiwi the Sunshine Brand
The goal was to elevate Shiwi's brand presence by sharpening its unique and new brand guidelines and strengthening its own channels. By streamlining marketing and communications, they'll raise brand awareness and increase customer loyalty through owned channels. This approach will drive sustainable growth and reduce reliance on third-party marketplaces.
The delivered services:
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Implementation of brand guidelines across all communication channels and content creation.
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Creative direction and production of lookbook shoots and sales lookbooks.
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Development of a 360° marketing consulting document to guide overall strategy.
